LUX Rewards

A Webflow redesign presenting a rewards platform to commercial partners.

Industry: Loyalty & Rewards Technology
Service: Website Redesign
Platform: Webflow
Audience: Financial institutions, loyalty programmes and commercial partners

LUX Rewards website shown on desktop and mobile devices.

(01)Results

Partnership requests: 14
Partner page visits: 2.2k
Search visibility: +39%

(02)Overview

LUX Rewards connects cardholders with rewards and cashback through commercial partnerships. After an ownership change, the site needed a clearer introduction for businesses evaluating the platform. We developed the content hierarchy and visual direction in Figma, then rebuilt the website in Webflow, with custom illustrations, iconography and on-page SEO supporting the commercial presentation.

01
Website redesign
The website reshaped around the platform's commercial offer.
02
Custom visual system
Illustrations, iconography and page layouts that explain the service.
03
Webflow development
Responsive layouts and considered interactions that support the content rather than distract from it.
04
On-page SEO
Refined commercial page structure, headings and metadata.

LUX Rewards website pages shown on desktop and mobile devices.

(03)The approach

Explain the partnership offer before introducing the complexity of the wider network.

A rewards platform connects several groups, but prospective partners first need to understand what it provides. The site had to make the partnership offer clear before introducing the wider network behind it.

LUX Rewards website designs in progress.

(04)Collaboration

Figma design and custom visuals carried into a responsive Webflow website.

Stage 01
Discovery
Organised the website around the platform's commercial offer and the information prospective loyalty partners need.
Stage 02
Structure
Developed the Figma layouts, content hierarchy and custom visual elements for a more coherent enterprise-facing presentation.
Stage 03
Implementation
Built the approved direction in Webflow, translating layouts and interactions into responsive pages.
Stage 04
Delivery
Refined navigation, commercial page headings and metadata to support clear exploration of the partnership offer.